Description
Black and white 9 3/4″ x 13 1/2″ ad that calls attention to the Polaroid Land Cameras. The ad headline says that “OK – so he has a camera” and you ask, what else. “But does he have a camera that gives him a finished print 60 seconds after he takes a picture? Does he have a camera that gives him a second chance – that lets him see the results right on the spot so he can take a picture right over if somebody made a face or the composition wasn’t just right? Does he have a camera that’s so much fun to use that you can build a whole party around it – or make new friends on vacation in less time that it takes to introduce yourself? Does he have a camera that uses the newest kind of film in the world – a film so fast that you can take delicate pictures in soft light, pictures that never before were possible? Does he have a camera that’s so simple to use that even a beginner can get terrific pictures right off the bat? Does he have a camera that’s so versatile, so useful in so many ways…that three out of five owners use it in their work as well as for fun? There is no end to the advantage of owning a Polaroid Land Camera. You can do things with it that are just impossible with any other camera. It’s the only camera of it’s kind in the world, Even if he already has a couple of cameras – think about getting him one of these. It’s the most exciting Christmas present you can give him. You can put it under the tree with his name on it for as little as $1.19 a week. Drop into any camera dealer’s for a demonstration. Ask to see the simple Polaroid Land pictures he has. And if you’ve got a spare minute, let him take your picture. You’ll be sold.”. Shown at the bottom of the page are, left to right, the Polaroid Highlander for $69.95, the Pathfinder for $249.50 and the Speedliner for $89.75.
Source: December 5, 1955 Life magazine.
