Description
Black and white 9 3/4″ x 13 1/2″ ad that introduces us to the Swinger which was the newest Polaroid Land Camera. The top photo in the ad is of someone taking a picture of you so that you could see what the camera looked like and the caption for that picture says “Meet The Swinger 19.95″. It then shows the photographer developing the picture. The bottom photo is of a person opening or splitting the film and we can see the photograph of the people the man at the top was taking. The text of that moment says that “The incredible new Polaroid Land Camera that gives you a black and white print 10 seconds after you shoot”.
Source: April 22, 1966 Life magazine.
