Description
Black and white 9 3/4″ x 14″ ad that brings attention to more items of interest in the Polaroid Land Cameras. Pictured in this ad there is a fairly dark living room with an easy chair near a front window that only has a single lamp lit and the rest of the room seems to be dark. The ad headline says that “Now! You can take pictures in light this dim without flashbulbs”. How is that possible? “A new 3000-speed film and repeating wink-light make this possible for the 60-second Polaroid Land Camera. Together, these two remarkable improvements let you take pictures anywhere in your home by the light of a single lamp. The 3000-speed film is so sensitive to light, it almost sees in the dark. Your regular room lamps provide the main source of light. The wink-light provides just enough fill-in light to erase shadows that are cast by regular room lamps. Not a flashgun, the wink-light winks gently for 1000 pictures before you replace its small bulb and battery. Today, the Polaroid Land Camera not only gives you pictures in 60 seconds, it gives you those important pictures…easily, enjoyably, inexpensively. Cameras from $76.85…the wink-light $17.95″.
Source: February 8, 1960 Life magazine.
