Description
Black and white 9 1/2″ x 13″ ad with the purpose of assuring us that using a Polaroid camera is not as expensive as one would think. There is a picture of one of their cameras with a box of film and a picture of a baby developing in the male hands coming in from off-camera. The headline as “How much does it really cost to own the 60-second Polaroid Land Camera“ and the text breaks it down for us. The camera costs $69.99 and can be purchased for $1.19 per week. A roll of film is $1.29 with eight instant pictures available for this cost. It also mentions the lack of waste because you will not end up using a whole roll to find out that the light was not right or something else prevented good pictures from being taken.
Source: April 30, 1956 Life magazine.
