Description
Plymouth – Black and white 7 3/4″ x 10 3/4″ ad that talks about the True Balance that is designed into all of their 1953 Models. There is a picture of an elderly couple sitting in a Dark-Colored Plymouth Four-Door in front of a house where they are talking to another elderly couple and a grand-child. The headline urges you to consider, “What does the ’53 Plymouth’s new true balance mean to you?” and begins by talking about some of the basic items like the extra 100 horsepower due to 7.1 to 1 compression pistons and a new one-piece windshield. It then gets into the handling by claiming a “New control of Pitch“, a “New control of Roll“ and, of course, a “New control of Jounce“. The text explains what was done to improve all three of these things and now, even though I am not sure what Jounce really is, I know how to prevent it.
Source: February 1953 Farm Journal.
