Description
Full color 10″ x 13 1/2″ ad for their Flavored form of Phillips Milk of Magnesia. The ad announces it as “A NEW addition to the famous Phillips Family” and claims that it is being sold “at the same price as regular”. There is a large picture of the bottle with an arrow towards the top sign saying “Mint Flavored”. It is, according to the ad, “Now the World’s Best Milk of Magnesia is yours in this new mint-flavored form that tastes wonderfully clean and refreshing”. The label claims that it is an Antacid-Laxative and the ad compares the two items. First it says that “As a laxative, Phillips gives more complete relief”. It then says that “Phillips gives more complete relief than laxatives which act only on constipation. This is because Phillips is actually more than a laxative. It also relieves the acid indigestion which frequently accompanies constipation. Works leisurely, too – without embarrassing urgency”. And it is also an antacid because “As an antacid, Phillips settles your stomach in seconds”. They have proven by “Scientific tests show that – in a matter of seconds – Phillips neutralizes the excess stomach acids which cause upset stomach, gas, heartburn and other symptoms of acid indigestion”.
Source: April 8, 1957 Life magazine.
