Description
Black and white 9 1/2″ x 13 1/2″ ad that discusses the Filter that makes this cigarette worth choosing to smoke. Over a picture of an opened pack of this cigarette is a headline with the words “This is America’s great new charcoal filter cigarette…with the name you can trust for flavor: Philip Morris Multifilter“. The text offers the information about it containing Charcoal made from coconut shell and containing Charcoal granules in extra long filter. It shows the White outer filter which is behind the charcoal filter and mentions the Soft Plastic Sports Pack which somehow “delivers full flavor as no paper pack can”.
Source: June 5, 1964 Life magazine.
