Description
Full color 9 1/2″ x 13 1/2″ ad for their Barely Beige line of undergarments. The ad has a picture of a woman with a thoughtful smile on her face who has unbuttoned her dress and is slowly pulling it back over her left shoulder to reveal her Barely Beige Self-Fitting Bra and her Barely Beige Magic Oval panty girdle. The headline asks the question “Undress a chic woman and what do you see?” and the text responds with the answer “Barely Beige“. It begins by talking about the white and the black bras that are so often worn and calls the Barely Beige items “upper class”. It calls it “Something to wear like perfume, for the pure femininity of it”. It mentions that it is not worth buying only for the color but also for the design features that have been built into these products. The prices are not as high as you would expect either, $4.00 for the bra and $11.0 for the girdle.
Source: May 14, 1965 Life magazine.
