Description
Full color 9 3/4″ x 13″ ad for what the makers of Parliament have done. Their cigarettes now have “The Cigarette Holder”, they claim that “We brought it up to date”. There is a black and white picture of a couple sitting together wearing old clothes and the man is smiling and holding a cigarette in a dark brown holder. They say that “Today, it’s on the tip of every Parliament. It works like those cigarette holders of yesterday. With an outer shell. Tough enough to bite on. And a filter – neatly tucked inside – away from your lips. So you can taste good, clean flavor. Not the filter. The Parliament holder. It works like the old kind…in a new kind of way”. They say at the end of the ad, “It works like a cigarette holder works”.
Source: December 10, 1971 Life magazine.
