Description
Full color 9 1/2″ x 13 1/2″ ad that was for the Palmolive Hand Soap that made the claim that “No other soap offers proof of such results”. This soap made the claim that “Doctors Prove 2 out of 3 Women can have More Beautiful Skin in 14 Days!” The claim was made that the 14-Day Palmolive Plan was tested on 1285 different women who had all kinds of skin. It offers for us to hear the story from Harriett Edwards who lived in Chicago, Illinois. There were three paragraphs of testimony and a picture of a woman sitting there smiling away while she is with a man in uniform. The skin improvements that were offered were Brighter, cleaner skin, Finer Texture, Fewer Blemishes, Less dryness, Less oiliness, Smoother skin, Better tone and Fresher, clearer color. The wartime message placed at the bottom was “Don’t Waste Soap! Soap uses vital materials needed to win the war!”
Source: May 8, 1944 Life magazine.
