Description
Three color 9 1/2″ x 12″ ad has a drawing of a pack of Pall Mall sitting behind a button that has the familiar phrase, I’m Particular. The ad headline reminds us that “Millions are.” The text then reasons that, “If you, too, are particular about taste, you don’t have to wear a button to prove it! Simply smoke Pall Mall. Why? Because Pall Mall‘s natural mildness means just one thing: smooth, pleasing flavor. Flavor that’s blended in – over, under, around and through the finest tobaccos money can buy!”.
Source: July 24, 1964 Life magazine.
