Description
Full color 10″ x 13″ ad that shows a close-up of packs of “the long cigarette that’s long on flavor!”. There is an unlit cigarette lying on it’s side and, yeah, it does look pretty long. They claim that it has a “Luxury length” which is “A new longer length for a taste that challenges comparison…the finest quality money can buy”. The claim is that “Pall Mall Filter Tipped. Outstanding – and they are mild”.
Source: May 20 & June 3, 1966 Life magazine.