Description
Full color 9 1/2″ x 13 1/2″ ad for their Blue Ribbon Beer. There is a picture of a blindfolded man sitting in a room filled with mugs of many shapes and colors and he is holding a glass of Pabst beer that he has just tasted. The headline claims that “This one has the Touch” then clarifies that by saying “…the extra touch that brings out the best in beer”. The text claims that many people are talking about the modern taste that Pabst has and more and more are asking for it.
Source: November 5, 1956 Life magazine.
