Description
Black and white 5″ x 13″ ad that is for Pabst Export Beer. The ad, first, has a drawing of a man skiing down a slope, smiling, as he spies a bottle of Pabst Export Beer over his skis. The ad headline says that is “So cooling when you say Pabst“. The ad then says that “When the sun beats down, Pabst is a satisfying all day companion. Here’s a beer you can depend upon – a beer that has its refreshment, purity and wholesomeness brewed into it by ninety-three years of experience. At work – at mealtime – or at play – there’s a heap of cooling comfort ready for you the moment you pour yourself a delicious drink of Pabst from the famous TapaCan or handy new style bottle”. This is right next to a copy of their famous TapiCan.
Source: June 21, 1937 Life magazine.
