Description
Oldsmobile Special – Full color 9 3/4″ x 13 1/4″ ad that is for the 1941 Oldsmobile Special. This ad says “Now! See Your Oldsmobile Dealer For A Hydra-Matic Drive!“ and, below this, is a picture of a smiling young lady as she sits behind the wheel of an Oldsmobile. There are two little pictures here with the words “No Gears To Shift! No lever to manipulate. Simply set the control in “HI”, and gears shift automatically“ and “No Clutch To Press! No clutch and no clutch pedal with Hydra-Matic Drive – no work for your left foot to do”. Then we see a Yellow 1941 Four-Door Oldsmobile Special with the text saying a “New low-priced Olds Special stunning new Dynamic Cruiser, luxurious new Custom Cruiser – the 1941 Oldsmobiles are the newest of the new! And most sensational of all their new features is Oldsmobile’s exclusive Hydra-Matic Drive – a combination of fluid coupling and completely automatic transmission! For a motoring thrill that’s new and different, try real no clutch, no shift driving – today“. At the bottom, next to the “Styled To Lead, Built To Last” is the listing that “Olds Prices Begin At $852″.
Source: October 28, 1940 Life magazine.
