Description
Black and white 9 3/4″ x 13 1/2″ ad that is for Old Spice Smooth Shave Shaving Cream. This ad has a picture of a man who is smiling as he takes a wide swathe down his cheek as the ad headline says “Here it is! A shaving cream built to take the speed of the new super-sharp blades!”. It then says that “Old Spice Super Shave helps take friction out of shaving! It’s super lather for super-sharp blades! Today’s new super-sharp blades really travel. They’re faster, keener than any blades you’ve ever tried – and they call for a shaving cream that can keep up the pace; a lather that saturates whiskers fast to reduce the friction that slows down shaving and causes razor drag. That’s why you should use Old Spice Smooth Shave, the super lather that’s action-matched to the new super-sharp blades. It contains special wetting agents that saturate and lubricate thoroughly to reduce friction and speed up shaving; lets your razor sweep and swing so free and easy, you can barely feel the blade!”
Source: June 6, 1960 Life magazine.
