Description
Full color 7 3/4″ x 10 3/4″ ad that is for Old Grand-Dad Kentucky Straight Bourbon Whiskey. This ad starts off with the words “A short course in Bonded Bourbon” over the label used by this product, a top of the whiskey and a shot glass filled with this product. Filled except for the drops that have spilled over the side onto the countertop. The ad has several points of interest brought to our attention though. The first is pointed to the word “Bonded” and, it claims, that “History lesson: in 1897, Congress passed the Bottled-In-Bond Act which established the standards for Old Grand-Dad and other Bonded whiskeys”. Then, it is highlighting the “100 Proof” on the label and it claims that “100 is perfect. Bonded Bourbon must be 100 proof. No more. No less”. Then, it brings our attention to the “Kentucky Straight Bourbon Whiskey” on the label and it claims that “Old Grand-Dad Bonded is southern Kentucky sour-mash Bourbon, made with clear limestone-water”. Then, our attention is brought to the top. “Only Bonded whiskeys have a green tax stamp. Its your guarantee that the whiskey is at least four years old”. Then, at last, we have the shot glass. It says “Final exam. You need only one sip to recognize the clearly superior quality and taste of Old Grand-Dad. Cheers!”.
Source: September 1979 Playboy magazine.
