Description
Full color 9 1/2″ x 13″ ad for that Old Grand-Dad Kentucky Straight Bourbon Whiskey. The ad has a picture with a blue background that shows a bust of the “Head Of The Bourbon Family” perched next to a bottle of Old Grand-Dad with the caption that it is “Lighter, Milder 86 Proof”. There is another bottle on the right side with the caption that this one is “Bottled In Bond * 100 Proof”. The ad assures us that these two are “So Perfectly Matched – So Delightfully Different!”. The text tells us that “Both are Old Grand-Dad and each is a true delight. If you enjoy Kentucky bourbon in all its rich and hearty goodness – then your choice will be Old Grand-Dad, bottled in bond 100 proof. Or, if you lean toward the somewhat lighter bourbon – then you may select Old Grand-Dad in milder 86 proof. In either case your pleasure is completely assured”.
Source: February 22, 1960 Life magazine.
