Description
Full color 10″ x 13″ ad shows a cowgirl holding an Old Gold cigarette in her hand as she sits on the edge of a rail fence that is also holding a saddle. The text of the ad says that “We don’t saddle you with medical claims…We ride on this thought…For a TREAT instead of a TREATMENT…smoke Old Gold”. The ad headline claims that “We don’t saddle you with medical claims…We ride on this thought = For a Treat instead of a Treatment…smoke Old Gold“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: September 22, 1952 Life magazine.
