Description
Black and white 9 1/2″ x 13 1/2″ ad for their Filter Cigarettes with Menthol Mist. The ad has several pictures of a couple who are comparing the taste of cigarettes. In the larger picture the lady has an ecstatic look on her face as she savors the taste of the lit Oasis she holds between her fingers. A gentleman in a dark suit stands looking at her thoughtfully as he holds three other lit cigarettes in his hand for her to compare the top four brands. There is a smaller photo of these same two people but this time the lady is holding the three runner-ups while the man enjoys the Oasis. The ad headline reminds us that “One menthol cigarette has to taste best – and that’s Oasis“.
Source: January 11, 1960 Life magazine & January 23, 1960 Saturday Evening Post.
