Description
Black and white 5 1/4″ x 13 1/2″ ad that introduces An Utterly Different Permanent Anti-Freeze. The critical factors that are claimed for this product are that it Contains no critical materials, it gives Protection guaranteed to 35 degrees below zero, you have to Fill only once – no testing and it is Absolutely safe – every gallon insured. The text claims that this product had been developed “Before the first bombs dropped on Pearl Harbor” and indicates that you do not add this to the water already in your cooling system, you replace the water with this product. The price was only $1.50 per gallon and it came in a wide-mouth glass container to make storing the remainder easier.
Source: October 26, 1942 Life magazine.
