Description
Black and white 9 1/2″ x 13 1/2″ ad from New England Life Insurance Company. This ad has a photo of Joe E. Brown on a train that is paused for awhile as he is leaning outside of a door, holding up a baby puppy and smiling that old smile of his. The ad headline asks “Were you born in 1936? See – in figures below – how you can accumulate thousands more than you pay for New England Life insurance“. The text of the ad says that “Men with cash-value life insurance wear big smiles, too. They knowe it’s working for them in two important ways. The same New England Life policy you use to protect your family can also give you thousands of dollars more than you pay in – even when your dividends are assigned to increase family protection. Say you buy a $15,000 policy. Then assume you use the dividends to add protection automatically through the years. (For illustration we’ll apply our current dividend scale, although these scales do change from time to time). The cash value of your policy at age 65 us $16,723. But premium payments total only $10,425. So all the dollars you put in and $6,298 more can be yours at retirement. At the same time, the policy’s protection value has risen from $15,000 to $25,532. Here’s what to do right now, whatever year you were born in. Write for more complete information and tell us your birthday”.
Source: August 21, 1964 Life magazine.
