Description
Black and white 9 1/4″ x 13″ ad that is for the New England Life Company. This ad shows an antique-scene where it is a snowy day in the city and a traffic cop has stopped traffic, cars from the twenties and earlier, as a cat is walking across the street carrying something, it might even be a kitten. The headline says that “If you were born in 1925…You’re at a good age to take advantage of New England Life cash-value insurance. Here’s why.” And then it goes into the story. “Somebody keeps setting the clock ahead. Already you find yourself in your late thirties. And, if you’re like most men, you’re up against these two problems: giving your family immediate financial protection; setting money aside for education expenses, emergencies or retirement. You can solve both problems with a New England policy…and even look forward to taking out a lot more money than you put in. Say you buy a $15,000 policy. Then assume you leave your dividends on deposit through the years. (For illustration here, we’ll apply our 1962 dividend scale, although these scales do change from time to time.) The cash value for your policy at age 65 is $13,535. But your premium payments total only $10,576. This means that all the dollars you put in and $2,959 more can be yours to use at retirement. It adds up to a really sound deal for you, doesn’t it?”
Source: November 23, 1962 Life magazine.
