Description
Full color 9 3/4″ x 13″ ad that announces “What a delicious difference in new Montclair“. There is a picture of a silver dish setting in the middle of a great white space and it is filled with unopened (except for one pack) packs of Montclair Modern Cigarettes Menthol Filter. They claim that “Every puff tastes as fresh as the first puff! That’s because only Montclair puts the menthol where it cannot burn – in a modern activated-charcoal filter. So only Montclair filters in freshness, filters in flavor the whole smoke through. No matter what cigarette you’re smoking now – you’ll never know how good…good tobacco can taste until you smoke Montclair“.
Source: April 7, 1964 Look magazine.
