Description
Full color 7 1/4″ x 11″ ad that introduces their Mark 55E 40 h.p. 4 Cylinders in Line Outboard Motor. There is a picture of a boat being driven across a lake with this motor and the caption calls it “Super Silent!”. Another picture shows a hand grasping a key reaching for the ignition switch and the headline calls this Your KEY to command performance. The text urges you to “Take the key” and then to “Take the wheel”. Once you get away from shore you can “Take the Wraps off” to see what it can do before, eventually and reluctantly, “Take her in”. Placed in the middle of the ad is their Latest News which is that this motor is “Available in variety of striking new 2-tone color combinations.”
Source: April 1955 Outdoor Life.
