Description
Mercury Country Cruiser – Full color 9 3/4″ x 13 3/4″ ad that shows a 1960 Mercury Country Cruiser Station Wagon that is parked on top of a hill where the five, at least, people who rode up in it are going to have some fun. They are parked up under several trees and the father and son are getting their fishing equipment out of the back while the mother and her two daughters are by the front of the White 1960 Mercury Country Cruiser. The headline of this ad says the “Mercury Country Cruiser: new station wagon value in the popular price range”. The ad then says that “No wonder Mercury Wagons are best sellers. They offer so much more than other makes and are priced so much lower this year. For example, a Mercury Country Cruiser has the clean, trim beauty – the wonderful open-air feeling – of hardtop design (one side pillar replaces the usual three). The rear window is retractable. This means easier loading and ventilation – there is no clumsy liftgate to open or get in the way”. The ad says a lot more about what makes this car worth buying.
Source: March 14, 1960 Life magazine.
