Description
Mercury Caliente – Full color 10″ x 14″ ad that gives the message that “A Man’s Car is a woman’s best friend”. The top photo shows a Light Blue Four Door with a Black Top parked outside of a house in the city where a man and a woman are standing there talking while holding several boxes, packages and a loose plant. There is another picture that shows the back seat with both doors opened. The text says that the “Caliente Grande interior has blue Gossamer nylon or Chambray nylon in black or parchment. Both framed with crinkle vinyl”. The people at Mercury know how a woman is concerning upholstery and decor so they had to look through a lot of fabrics to make their decisions. When they chose the two fabrics they ended up with they also stitched them over two inches of foam.
Source: December 9, 1966 Life magazine.
