Description
Mercury Montclair Sport Coupe – Full color 9 1/2″ x 13″ ad that gets your attention by asking you to take a test. There is a picture of a Green and White Montclair Sport Coupe being driven by a female driver up a fairly steep road that has a mountain peak with a Mountain Goat in the background. The ad headline asks “Can you find a clue to Mercury’s new 1955 performance in this picture?” and the text reveals it to be the Dual Exhaust that “cuts power loss, boosts usable power and increases economy”. The text continues to talk about the performance features of these cars and touches upon their Advanced Styling too. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 2, 1955 Life magazine.
