Description
Mercury – Full color 9 1/2″ x 13″ ad that wants to show you why “It’s easy to see why so many people are switching to Mercury“. There is a large picture in the middle of a Red Two-Door Mercury being driven in downtown traffic by a pretty lady as the caption claims that there have been “Over 700,000 new Mercury owners in 4 years”. Along the top of the page are pictures that show an overhead shot of a Green Mercury with the transparent-top Sun Valley, a Red Two-Door Mercury burning up a hilly highway with the caption saying it has an “Entirely new 161-Horsepower V-8” and this same car back in the city with the caption calling attention to the “Smoother Merc-O-Matic Drive”. The lower set of three pictures show a Yellow Mercury Convertible having no difficulty with a winding dirt road because of it’s New Ball-Joint Front Suspension”, a picture of a Green and a Red Two Door in the hilly countryside taking advantage of “More of that famous Mercury economy” and the last picture shows a lady leaning on the driver’s door of a parked convertible as she pensively considers the “Top Trade-In Value in its Field”.
Source: June 21, 1954 Life magazine.
