Description
Mercurys – Full color 10″ x 14″ ad that urges you to “Take a good look – at the most forward-looking design of 1953”. The largest picture shows a Red Four-Door occupied by a happy couple but there are five smaller pictures that bring attention to the interior and exterior features of several different models. The captions bring attention to the “Liveliest V-8 in Mercury history”, they ask you to “Start with that long Unified Design”, to “Compare the richness of it’s interior with any car”, it asks you to “Now, add up the score on new features” and to “Think of its prize-winning thrifty and…” “Prove to yourself it’s the Greatest yet!”. The text talks about having a Unified Design and describes it in a manner that probably sounded pretty good in 1953 but carries much less excitement now. Shown in this ad, beside the Red Four Door, are a White Two-Door and a Red Two-Door with a good look at the dashboard and driver’s controls.
Source: February 14, 1953 Saturday Evening Post & 1953 Life magazine.
