Description
Mercury 8 – Black and white 9 1/2″ x 13 1/2″ ad for the 1940 Mercury 8. This ad, which has a drawing of a man installing a license plate on his new 1940 Mercury, has a headline stating that there is “Another Mercury Record! 100,000 Owners. 100,000 Friends”. The text claims that there have been “100,000 owner-friends in just sixteen months – that’s the latest record set by the big, new Mercury 8…a sales record that many of the long-established cars in its price class have never equaled in any similar length of time. Following its sensational first-year success, this is a real tribute to the Mercury’s Ford-built quality and value”. You have to ask, what has caused there to be 100,000 owners – 100,000 friends to the Mercury 8. They give Four reasons for this. First they claims that “Economy introduced to the big-car field”. Second, they say “A powerful new V-type, 8-cylinder engine”. Third, they claim that there is “New comfort for driver and passenger”. Then, Fourth, they claim “The innovation of wide-flaring body lines that gain extra inches of seat-width”.
Source: March 11, 1940 Life magazine.
