Description
Black and white 5 1/4″ x 13″ ad for their Borated Baby Powder. The ad headline claims there are “Startling differences in baby powders!” and the ad tries to show you why the differences are important. The first picture is of a baby inside of a light bulb (warning: no babies were harmed in the making of this ad) and the ad claims that inside of an electric light bulb is the only place that baby might be safe from germs. Fortunately Mennen has more antiseptic so it must be the next best thing. The next picture is a time exposure of a baby on a swing with the caption “Baby’s arms and legs are always in motion” and the ad claims that the powder used in Mennen is smoother and finer in texture which makes your baby less likely to be chafed. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: February 28, 1944 Life magazine.
