Description
Black and white 7 1/2″ x 10 3/4″ ad for their V.S.E.P. Cognac. There is a picture of Michel Martell sitting at a table with a bottle of this product, a snifter and several old books and he is supposedly saying “I commend Martell V.S.E.P. to you”. He is said to be the seventh generation of his family to head the firm and the text calls this product “worthy of its high place between Martell 3 Star and the renowned Martell Cordon Bleu“. A footnote in the ad explains the V.S.E.P as standing for Very Superior Extra Pale.
Source: July 1961 Holiday.
