Description
Full color 9 1/2″ x 13″ ad for their two popular cigarettes, Marlboro Red and the Longhorn 100’s. The ad has a camera shot of a cowboy, hidden from his shoulders down, by the horses and saddles that occupy the foreground. He is looking alertly at something off to his left but the lit Marlboro never leaves his lips. The headline urges you to Come to where the flavor is” and the ad says that with either Marlboro you choose, “You get a lot to like”.
Source: May 7, 1970 Life magazine.
