Description
Black and white 4 1/4″ x 6 1/4″ ad that brings attention to their Ivory Tips which, we are assured, will “Protect the Lips”. The ad has a picture of a woman, showing her from just below her nose to the upper part of her chest. She is holding up an opened pack of Marlboro cigarettes and has withdrawn one far enough so the Ivory Tip, or filter as we would now call it, is exposed and can be circled so that your attention can be drawn toward it. They describe the taste as “Mild as May” and remind us that this is “A Cigarette Created by Philip Morris”.
Source: December 1936 Town & Country.
