Description
Three color 9″ x 13″ ad for their Marlboro Lights. This cigarette is offered “From Marlboro to America’s low tar and nicotine cigarette smokers” and has a drawing of a cowboy astride his horse riding slowly behind two loose horses. The headline calls this product “A breed apart” which, despite the Low Tar and Nicotine, is made with the same famous quality as full-flavored Marlboro’s.
Source: April 28, 1972 Life magazine.