Description
Black and white 9 1/2″ x 13 1/2″ ad for their Concertina Girdle. The ad has a picture of a lady with dark hair wearing nothing more than a White Concertina. She seems to be sitting on the floor with her back to the camera and is looking back over her right shoulder at the camera with a wary look in her eyes. The headlines promise that “You’ll never yank at a girdle again!”, claims that “Maidenform’s Concertina stays precisely where it belongs” and explains that the “‘Action Insert’ opens when you bend, closes when you stand”. The text mentions that it comes in more than a dozen different styles, talks about some of the features and options while mentioning the sizes available are from Small to X-Large and the prices vary from $6.95 to $15.00.
Source: March 25, 1966 Life magazine.
