Description
Black and white 9 1/2″ x 13″ ad for their Jabless Strapless bra. This ad is a take-off of the White Rock Sparkling Water ads with Psyche the fairy. This ad has a picture of the fairy, wearing a Maidenform Bra, kneeling on a rock marked White Rock. The ad headline has her thinking I dreamed I was a trademark in my Maidenform bra“.
Source: June 1, 1962 Life magazine.
