Description
Black and white 5″ x 13″ ad for their Etude Bra. The ad has a border that looks like movie film and shows a woman wearing a skirt, cape and a white Etude Bra gushing with emotion as she holds an Oscar in her right hand. The headline has her saying “I dreamed I won the Academy Award in my Maidenform bra”. The text mentions a price starting at $2.00 with a price starting at $3.00 for the Etude Minor which is designed with padding for the “small bosomed figure”.
Source: April 1953 Woman’s Home Companion.
