Description
Three color 10″ x 14″ ad for the Magnavox Chromatic Television. At the top of this ad is a section for “Those Who Know Pictures Best Choose Magnavox TV“ and the caption says that “Hal Wallis, famous motion picture producer – a Magnavox TV owner – says, ‘The warm color-tone of the Chromatic Filter in my Magnavox provides the finest TV picture I have ever seen'”. The picture here shows Shirley Booth and Burt Lancaster looking at a picture from Come Back, Little Sheba. The big text in this ad states that “Magnavox chromatic television brings you thrilling realism” and, then, the smaller print says that “The Magnavox Chromatic Filter, an innovation in television, provides a warm, color-tone which brings you beautiful pictures and a striking illusion of dimension. Contrasted with the cold harshness of conventional television, this achievement adds immeasurably to your TV enjoyment. In addition, the sense of realism given by Magnavox high-fidelity sound creates a feeling of intimacy with the performers that you never before have enjoyed in television. While Magnavox is recognized as the finest TV, it actually costs less than other well-known brands. Direct-to-dealer selling saves you money. Your classified telephone book lists your nearest dealer. Go to his store at once for a thrilling demonstration of Magnavox Chromatic Television“. It then claims that the “Exclusive Magnascope Big-Picture System Gives You: 1. Super Power to capture all the clarity and dimension of picture the TV camera is capable of transmitting. 2. Chromatic Optical Filter to soften glaring electron beams and bring you pleasingly clear pictures without eye-strain. 3. Reflection Barrier to deflect annoying glare and distracting reflections. Plus Magnavox High-Fidelity Sound to supplement picture realism with a sound system of full dimensional qualities”. It does show one Television set, “The Provincial 24 – Latest achievement in Big-Picture TV. New 24-inch screen with Chromatic Filter in a graceful fine-furniture cabinet of antiqued fruitwood. Two Magnavox speakers cover complete high-fidelity range. All-channel UHF-VHF continuous tuner built in”.
Source: September 28, 1953 Life magazine.
