Description
Full color 9 1/4″ x 12 1/2″ ad shows a pack of Lucky Strike being held upside down. The ad headline says “Lucky Strike introduces the Lucky Strike that doesn’t taste like a Lucky Strike“. The pack is being held to the camera, larger than life, with three cigarettes protruding a different amount, to give the illusion of conformity.
Source: September 29, 1967 & October 6, 1967 Life magazine.
