Description
Full color 9 1/2″ x 13″ ad that is another one that has a man saying “Show me a filter that really delivers taste and I’ll eat my hat” as he is standing there, Lucky Strike in mouth and a bite taken out of his straw hat. This ad headline claims that the “New Lucky Strike Filters put back the taste others take away”. Below this it says “L.S./M.F.T. – Lucky Strike means fine tobacco…and new Lucky Strike means filter tip. So you get – unchanged – Lucky‘s famous fine-tobacco blend. And Lucky‘s filter tip actually enhances the taste”.
Source: July 16, 1965 Life magazine.
