Description
Full color 9 1/2″ x 13 1/2″ ad for the Taste of a Lucky Strike. There is a photo focused tightly on the lower part of a man’s face who is holding an unlit Lucky Strike between his lips and his fingers are bringing a lit match close to the cigarette. The headline identifies this moment as a “Big Meeting!”. The text explains that when a cigarette becomes lit, “taste is the big thing” and that Lucky Strike are made for taste and taste alone. They also claim that “millions of smokers swear by Lucky Strike because of that taste.”
Source: January 15, 1965 Life magazine.
