Description
Black and white 7 1/2″ x 11″ ad that tries to convince you that when it’s light-up time, it’s time to “Light up a Lucky“. The ad has a picture of a couple lying on the floor in front of a fireplace that is starting to run low on logs and a clock superimposed in the upper left corner of the picture shows that it is just about midnight. They look sleepy and are sharing the last cigarette of the day, a Lucky Strike of course, before calling it a day. The text mentions several times that it is better because It’s Toasted and that it is Cleaner, Fresher, Smoother!.
Source: April 1955 Outdoor Life.
