Description
Black and white 10″ x 13 1/2″ ad for Philip Morris cigarettes. Shown in the ad are both Lucy and her husband, Desi Arnaz. The headline states “Smart young Americans are changing to Philip Morris – Why Don’t You” then has Lucy saying “Smoke for pleasure today while Desi chimes in “No cigarette hangover tomorrow!”. The text talks about Philip Morris being made different than other cigarettes and claims “…more smokers have switched to Philip Morris, in the past 5 years, than to all other leading brands combined!”.
Source: October 13, 1952 Life magazine.
