Description
Full color 9 3/4″ x 13 3/4″ ad that has a photo of a man enjoying Lord Calvert as a “Custom Distilled for Men of Distinction”. The photo is of Mr. W. P. Jones who is sitting in a chair in a room with a wood-grained look to it and he has a refrigerator open, it is a unique refrigerator, the door opens downward so the bottle and the glasses have somewhere to sit. The ad identifies him as the “distinguished president of Servel, Inc. A former stenographer, statistician and refrigerator distributor, Mr. Jones joined Servel as Educational Advisor. His rise in the appliance field has been swift – due to his development of many work-saving features now found in most modern refrigerators, freezers and air conditioners. Today considered the “dean of refrigerator salesmen,” he’s shown in his home with one of Servel’s new products, the “Wonderbar”. It is for men like Mr. Jones who seek a finer whiskey that Lord Calvert is Custom Distilled and blended…to achieve an outstanding combination of rare taste and distinctive, satin-smooth lightness. So jealously is Lord Calvert‘s Custom Distilled quality guarded that each bottle is numbered and recorded at the distillery. Tonight, discover how Custom Distilled Lord Calvert, the “whiskey of distinction,” can make your next drink a far, far better drink”.
Source: March 16, 1953 Life magazine.
