Description
Black and white 10″ x 13 3/4″ ad for “Longines – The World’s Most Honored Watch”. In case you haven’t heard of them they feel that a little notoriety is deserved. They claim “Ten World’s Fair Grand Prizes – 28 Gold Medal Awards – Highest Honors for Accuracy From Government Observation – Official Watch for Timing Championship Sports the World Over – The First Watch of Aviation, Exploration and Science”. They are showing four watches this time: Honor Guard “F” Automatic All-Proof for $110, the Eldorado “D” Semi-Bracelet 14K Gold for $125, the Starlight Serenade L-J 6 14K gold w/6 diamonds $175 and the Presidency “E” 14K gold case for $125″. Think of these prices in today’s values.
Source: April 8, 1957 Life magazine.
