Description
Black and white 9″ x 12″ ad for their Antiseptic that indicates that every member of the family knew that Listerine was the answer to many questions. The picture shows two young boys and a dog opening the bathroom door in order to panickily demand “Hey Mom! Where’s the Listerine? We’ve got Sore Throats!”. The text explains that “Listerine’s absence from the bathroom shelf is viewed – and wisely so – as a major oversight on somebody’s part” and continues on giving statistics concerning the reduction in germs seen after use of Listerine.
Source: March 1951 Better Homes & Gardens.
