Description
Black and white 9 3/4″ x 13 3/4″ ad that is for Listerine Antiseptic. This ad starts off with the words that “It’s annoying when folks just drop in…but infectious dandruff is more annoying still!”. This is very evident by the picture of a man and a woman dancing together and the woman just happens to notice that the man has flakes of white on his shoulder, the shoulder which she is having to put her chin near. There is a box under this picture with the words “The Treatment. MEN: Douse full-strength Listerine Antiseptic on the scalp morning and night. WOMEN: Part the hair at various places, and apply Listerine Antiseptic right along the part with a medicine dropper, to avoid wetting the hair excessively”. The text in the ad says that you should “Get after it with LISTERINE at the first sign of trouble. What makes the infectious type of dandruff so annoying, so distressing, are those troublesome flakes on collar or dress…and the scalp irritation and itching…that so often accompany the condition. If you’ve got the slightest evidence of this common form of dandruff, act now before it gets worse. Has Helped Thousands Start right in with Listerine Antiseptic and massage. This is the medical treatment that has shown such amazing results in a substantial majority of clinical test cases…the treatment that has also helped thousands of other people. You, too, may find it as helpful as it is delightful. Listerine is so easy, so simple to use, and so stimulating! You simply douse it on the scalp morning and night and follow with vigorous and persistent massage. Thousands of users have marvelled at how flakes and scales begin to disappear. And remember: Kills ‘Bottle Bacillus’ Listerine Antiseptic kills millions of germs on scalp and hair, including Pityrosporum Ovale, the strange ‘Bottle Bacillus’ recognized by outstanding dandruff specialists as a causative agent of infectious dandruff. This germ-killing action, we believe, helps to explain why, in a clinical test, 76% of dandruff patients showed either complete disappearance of or marked improvement in the symptoms of dandruff within a month”.
Source: April 28, 1941 Life magazine.
