Description
Full color 7 3/4″ x 10 3/4″ ad that encouraged you to douse your hair with Listerine and massage it in if you wanted to really fight Dandruff. There is a picture of a woman with dark hair, probably attractive for her time, holding her hand to her hair and looking dreamily off to her right. The headline starts by saying that “It’s an actual fact-“ and the text goes into an explanation about how “dandruff and Listerine simply do not get along together”. It explains that this treatment was discovered by the public who urged the makers of Listerine to make sure that everyone else knew of this miracle. It claims that the makers of Listerine have on file letters from ladies who are making claims “much stronger even than the manufacturers of Listerine would care to make”.
Source: April 1926 Good Housekeeping.
